Howdy 🤠
I’m Alejandro,
Based in Dublin, Ireland
Based in Dublin, Ireland.
I work at the intersection of CRO, user psychology, and product strategy — building, testing, and refining PDPs and landing pages. My focus is on uncovering insights, validating them through experimentation, and turning them into scalable growth.
A/B Tests Run
A/B Tests Run
A/B Tests Run
Product Pages Optimized
Product Pages Optimized
Product Pages Optimized
SKUs Managed
SKUs Managed
SKUs Managed
Average CVR Lift
Average CVR Lift
Average CVR Lift
Experience
Experience
Experience
E-commerce Manager/ Merchandiser
McNeela Music
March '24 - Aug '25
I worked on product page optimization and redesigns, including A/B testing and funnel improvements to lift conversions. I also supported inventory planning and back-end processes to ensure smooth campaigns and consistent growth for a €5m+ store.
E-commerce Manager/ Merchandiser
McNeela Music
March '24 - Aug '25
I worked on product page optimization and redesigns, including A/B testing and funnel improvements to lift conversions. I also supported inventory planning and back-end processes to ensure smooth campaigns and consistent growth for a €5m+ store.
E-commerce Manager/ Merchandiser
McNeela Music
March '24 - Aug '25
I worked on product page optimization and redesigns, including A/B testing and funnel improvements to lift conversions. I also supported inventory planning and back-end processes to ensure smooth campaigns and consistent growth for a €5m+ store.
E-mail Marketing
Mechanic Tools Store (NDA)
Jan'23 - March '23
Developed backend email marketing flows to reduce cart abandonment and boost repeat purchases. Optimized content and segmentation to drive higher AOV, supporting the brand’s Facebook ad investment with stronger retention.
E-mail Marketing
Mechanic Tools Store (NDA)
Jan'23 - March '23
Developed backend email marketing flows to reduce cart abandonment and boost repeat purchases. Optimized content and segmentation to drive higher AOV, supporting the brand’s Facebook ad investment with stronger retention.
E-mail Marketing
Mechanic Tools Store (NDA)
Jan'23 - March '23
Developed backend email marketing flows to reduce cart abandonment and boost repeat purchases. Optimized content and segmentation to drive higher AOV, supporting the brand’s Facebook ad investment with stronger retention.
Digital Marketing Consultant
APC Wildlife Blog
Nov '23 - March '24
Drove traffic growth via SEO articles and niche community engagement, lifting visitors from ~20k to 35k per month. The expanded audience translated into higher affiliate revenue by aligning content with monetization strategy.
Digital Marketing Consultant
APC Wildlife Blog
Nov '23 - March '24
Drove traffic growth via SEO articles and niche community engagement, lifting visitors from ~20k to 35k per month. The expanded audience translated into higher affiliate revenue by aligning content with monetization strategy.
Digital Marketing Consultant
APC Wildlife Blog
Nov '23 - March '24
Drove traffic growth via SEO articles and niche community engagement, lifting visitors from ~20k to 35k per month. The expanded audience translated into higher affiliate revenue by aligning content with monetization strategy.
Digital Marketing Consultant
GK Driving School
Jan '23 - April '23
Helped GK Driving School move from referral dependence to direct student acquisition by setting up a website and optimizing Google My Business. This delivered a reliable stream of new inquiries and positioned the school as a growing local brand.
Digital Marketing Consultant
GK Driving School
Jan '23 - April '23
Helped GK Driving School move from referral dependence to direct student acquisition by setting up a website and optimizing Google My Business. This delivered a reliable stream of new inquiries and positioned the school as a growing local brand.
Digital Marketing Consultant
GK Driving School
Jan '23 - April '23
Helped GK Driving School move from referral dependence to direct student acquisition by setting up a website and optimizing Google My Business. This delivered a reliable stream of new inquiries and positioned the school as a growing local brand.
Education
Education
Education
Bachelor’s Degree in International Business
Dublin City University
2017 - 2021
Specialized in Marketing with broad exposure to finance, management, and global business. While the degree provided a strong foundation, most of my practical skills in e-commerce and digital marketing were developed through self-education and hands-on experience.
Bachelor’s Degree in International Business
Dublin City University
2017 - 2021
Specialized in Marketing with broad exposure to finance, management, and global business. While the degree provided a strong foundation, most of my practical skills in e-commerce and digital marketing were developed through self-education and hands-on experience.
Bachelor’s Degree in International Business
Dublin City University
2017 - 2021
Specialized in Marketing with broad exposure to finance, management, and global business. While the degree provided a strong foundation, most of my practical skills in e-commerce and digital marketing were developed through self-education and hands-on experience.
Tools of the Trade
Tools of the Trade
Tools of the Trade
Shopify
E-commerce
Shopify
E-commerce
Shopify
E-commerce
Shogun
Page Builder
Shogun
Page Builder
Shogun
Page Builder
GA4
Analytics
GA4
Analytics
GA4
Analytics
Chat GPT
AI
Chat GPT
AI
Chat GPT
AI
Klaviyo
CRM
Klaviyo
CRM
Klaviyo
CRM
Big Commerce
E-commerce
Big Commerce
E-commerce
Big Commerce
E-commerce
Contact
Contact
Contact
